I developed visual merchandising standards tailored to a small business environment. This included defining visual principles and creating key display elements that would guide the team.

I led ongoing execution of visual merchandising across the shop overseeing the full lifecycle of each display.

This included discerning when displays needed to be refreshed, reworked, or fully redesigned based on product flow.

In a fast-moving small business environment, visual merchandising could not rely on one person. I developed and mentored a team by teaching merchandising fundamentals, brand standards, and clear processes for building displays so they felt confident to merchandise product and create visual stories.