Inspired by early spring and the quiet work of renewal, this window display was rooted in the imagery of tending soil. Both in the garden and within our own hearts. The theme was developed collaboratively and then I led the preparation making sure each element felt intentional, layered and aligned with the theme.
The next step was sourcing the materials that would make up the garden table. We thrifted some aspects like gardening tools and unique glass jars and then added in vases and pots that were also available for sell in the shop.
I selected the paint color that we would use on the right side of the window. The dark green added some contrasting visual interest against the pops of color from the dried florals.
Attention was given to texture, scale and height, ensuring the window felt grounded and inviting. Elements such as open packets of seeds and soil gently spilling from pots were styled to evoke the feeling of stepping into the start of a spring garden full of possibility.
After the window was completed, I executed marketing visuals that were created with consistency in mind, extending the gardening theme beyond the storefront window and into visual merchandising and our digital marketing efforts. I captured product photography styled with botanicals, soft linens, and subtle gold accents that would be used within spring email campaigns.
“I always love seeing hints of green sprouts break through the soil after a long winter. They bring quiet reminders of hope and renewal. The Lord often feels closest to me in these moments in the garden, gently reminding me of His desire to tend the soil of my heart as well. Planning and bringing this spring window display to life was a labor of love.”
