An exploration of chocolate product photography, food styling, and creative direction creating cohesive imagery across seasonal collections and evolving packaging.
As the brand evolved, its everyday chocolate packaging received a fresh design too. This led to a need for cohesive product photography of their signature chocolate offerings that felt a little moody and highlighted the richness of chocolate.
In the late part of 2023, I sought out to do so, shooting two main collections: Everyday Signature Chocolates + May All Your Days Be Sweet Holiday Collection
With the launch of new packaging, I styled and photographed the collection to feel rich, moody, and indulgent. I experimented with lighting and texture, incorporating elements such as cocoa powder, sea salt, and layered surfaces to create depth and dimension.
During the holiday season, the shop undergoes a full transformation, creating an immersive Christmas experience. I styled and photographed the holiday chocolate collections to mirror that atmosphere. From best-selling favorites to new bonbon assortments, the imagery highlighted the magic of the season while maintaining brand cohesion.
