Brand Strategy & Visual Storytelling:

• Developed and managed digital marketing strategy, including website design, product product photography, Shopify e-commerce, and multi-channel campaigns

• Led brand continuity initiatives through visual merchandising, product photography, web design and creative direction

Content Creation: Capture content through photography & video for Instagram reels and stories, shop website, and email marketing.

• Established social media expectations and goals contributing to growth in reel views and in-store traffic

• Styled and prepared products for photography, supporting marketing campaigns to maintain brand consistency and elevate visual presentation

Email Marketing: Directed and executed email marketing campaigns (2023-2025), achieving 50-60% open rates and up to $2 revenue per recipient (10x above the industry benchmarks).

SEO for Digital Content: Design and manage company website while optimizing website content for increased visibility.

Graphic Design: Create a variety of graphics from printable promotional items, wording for windows, events, and other marketing related content.